Apple has started its advertising campaign for the upcoming Apple Watch, picking fashion over tech by placing a 12-page advertising spread in the March issue of high-fashion magazine Vogue.
The full-page glossy ads features imagery of all three Apple Watch variants, including detailed snaps of the Milanese loop and Rose pink bands.
Of course, this isn’t the first time the Apple Watch has appeared in Vogue — it featured in the Chinese edition back in October of 2014.
It’s also interesting to note that Vogue has featured high-profile wearables in the past — the magazine ran a 12-page spread for Google Glass in 2013.
Image via MacRumors