International Forum Design Gold Award

Before its release, Apple Watch wins design award

Although the Apple Watch isn’t available to buy yet, that hasn’t stopped it picking up a major design award.

The upcoming smartwatch was bestowed the International Forum (iF) Design Gold Award in the telecommunications category.

The iF jury chose Apple’s soon-to-be-released watch for the following:

“The idea of combining classic materials such as leather and metal with state-of-the-art technology to create a very individual fashion accessory has resulted in a delightful product offering a holistic user experience.

The Apple Watch scores highly for each design detail and is an altogether extraordinary piece of design. For us, it is already an icon.”

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