Apple’s Jony Ive recently spoke to Nick Foulkes of the Financial Times about the upcoming Apple Watch.
Speaking on how Apple approached designing the watch, Ive explained how it was vastly different to when they created the iPhone:
“It was different with the phone – all of us working on the first iPhone were driven by an absolute disdain for the cellphones we were using at the time. That’s not the case here. We’re a group of people who love our watches. So we’re working on something, yet have a high regard for what currently exists.”
I love my current wristwatch — which presents a curious thought: Will Apple have an easier time selling Apple Watch to those who currently wear no watch, over those who do?