Last week luxury watchmaker TAG Heuer announced plans to release their own ‘smartwatch’ later this year, set to compete with Apple’s upcoming Apple Watch.
Dan Fromer of Quartz surmises why Apple needn’t worry:
If the Apple Watch is a hit, it won’t be because Apple is winning over would-be Tag Heuer or Rolex customers. It’ll be because Apple will have convinced tens of millions of people to wear tiny computers on their wrists. Those people will then have no need for “watches.”