Apple orders 6 million watches for first quarter

A recent report at the Wall Street Journal (WSJ) claims that Apple has requested between five and six million Apple Watch devices from their Asian supply chain ahead of April’s Apple Watch launch.

The WSJ article claims that this inventory, manufactured by Quanta Computer Inc, will be made up of the three Apple Watch variants, the Apple Watch, Apple Watch Sport and pricey Apple Watch Edition.

The quoted six million figure is said to be for the Apple Watch’s entire first quarter on sale — a number which seems just a little conservative to me.

Get ready to pay upwards of $10,000 for a gold Apple Watch

You only need to cast your eye over the price of any gold Rolex or Omega to get an idea for how much a quality gold wristwatch will cost you.

Stephen Foskett of Grail Watch explores how Apple’s entry into the watch market will no doubt see their 18-karat ‘Edition’ watch retail for prices in excess of $10k.

Tim Cook talks Apple Watch at Goldman Sachs conference

Apple CEO Tim Cook spoke at the Goldman Sachs Technology and Internet Conference in San Francisco Tuesday, February 10th.

Cook was asked by Goldman Sachs president Gary Cohn what will make the upcoming Apple Watch different from other smartwatches already available on the market.

In response, Cook mentioned prior Apple products, such as the iPod and iPad, noting how although not first to their respective MP3 player and tablet markets, they made a more profound impact. Cook added that he sees a similar parallel with what’s on offer in the smartwatch market today:

There are several things called smartwatches that are shipping, but none have changed the way people live their lives.

Just like iPad has changed the way you work and hopefully the way you live, and iPhone has done that — we hope Apple Watch will do the same.

Tim Cook highlighted the Apple Watch’s high level of customisation and variety of styles as a key differentiator to competitor devices, declaring that their device “looks fantastic”.

Speaking on a more day-to-day level Cook detailed how he personally uses the Apple Watch, be that interacting with Siri, in the gym to track exercise or as a reminder to move if he sits too long, with the watch ‘tapping’ him on the wrist.

Cook elaborated on this subtle ‘tapping’ action, noting that a number of doctors have expressed concerns over how long people are sitting, calling it “the new cancer”. The Apple Watch is said to be able to schedule reminders ten minutes before each hour to get you up and moving.

The Apple Watch, to begin with at least, will be a companion device to the iPhone, requiring one to be paired to a handset for certain tasks. Cook spoke how these paired devices can compliment each other noting that the Apple Watch is more suited in certain scenarios, such as a meeting where checking your wrist may be more subtle than pulling your phone out of your pocket.

Tim Cook added that one of the bigger surprises for the upcoming Apple Watch will be the “breadth of what it will do”.

A full run down of what was discussed at the keynote can be found over at 9to5Mac.


Uber rival ‘Get Taxi’ making its way to Apple Watch

The London Evening Standard reports on a new smartwatch app for commuters that allows them to beckon a cab via their wrist.

The Get Taxi app is currently available for a range of smartphones and Android Wear devices, however according to the London Evening Standard the firm do plan to bring their app to the upcoming Apple Watch.

Apple Watch ‘Banned’ from University Exams

The Apple Watch isn’t even out yet, however according to BuzzFeed News a number of UK universities are taking pre-emptive measures in banning students from wearing any watches, smart, or not, when entering an examination hall.

The ban is in place to save exam invigilators from having to check the wrists of all students. The concern is that smartwatches, much like smartphones, could be used in an exam to aid cheating.

Apple Watch Release Date

Apple CEO Tim Cook confirmed in a company earnings call that the first generation Apple Watch will start shipping in April 2015.

Speaking to analysts and shareholders Tim Cook said:

“Development for Apple Watch is right on schedule and we expect to begin shipping in April.”

Prior to the recent earnings call Apple only offered a vague early 2015 launch window, with the Apple Watch website stating that the smartwatch was ‘Coming Early 2015’.

This announced shipping window from Tim Cook aligns with the start of a new financial year for Apple.

Other than stating that Apple will begin shipment of the Apple Watch in April no further details were given, such as a range of price points or information on global release plans.

The entry level Apple Watch will start at $349 US dollars when it launches in April.