Apple hopes the Watch will sell just like the iPod did: Seasonally

The Apple Watch has been available to consumers for just over a year now. With that in mind, Apple CEO Tim Cook offered some thoughts on the devices sales pattern so far.

Cook likened the Watch to that of Apple’s once ruling product line, the iPod.

During the company’s Q2 2016 earnings call, Cook professed that the Apple Watch, which is now available in some 60 countries, would see sales seasonality similar to that of the iPod.

Tim Cook

The iPod, during its heyday most often saw annual product refreshes at a September event, with a fall release schedule, resulting in big holiday season sales.

Apple predicts that some 40% of Watch sales will now occur in the fourth quarter (Q4).

Apple hinting that the Watch will follow a similar pattern to the iPod is most certainly true, but is also no doubt worth mentioning as a way to manage expectations going forward.

Apple did not reveal during their latest earnings call how many Apple Watch devices have sold to date. 

The Apple Watch Outpaced the iPhone in Year One

The good news? Apple has sold more Watches than the iPhone did in its first year back in 2007. The bad news? The future probably isn’t so bright for Apple’s wearable. 

According to the WSJ, Apple has sold twice as many Watches as iPhones in each device’s respective debut years.

Apple is yet to release any official numbers on Watch sales, but this suggestion would place the Watch in excess of 10 million units sold so far.

Apple’s Watch Outpaced the iPhone in First Year (Wall Street Journal)