The Apple Watch has been available to consumers for just over a year now. With that in mind, Apple CEO Tim Cook offered some thoughts on the devices sales pattern so far.
Cook likened the Watch to that of Apple’s once ruling product line, the iPod.
During the company’s Q2 2016 earnings call, Cook professed that the Apple Watch, which is now available in some 60 countries, would see sales seasonality similar to that of the iPod.
The iPod, during its heyday most often saw annual product refreshes at a September event, with a fall release schedule, resulting in big holiday season sales.
Apple predicts that some 40% of Watch sales will now occur in the fourth quarter (Q4).
Apple hinting that the Watch will follow a similar pattern to the iPod is most certainly true, but is also no doubt worth mentioning as a way to manage expectations going forward.
Apple did not reveal during their latest earnings call how many Apple Watch devices have sold to date.