No Apple Watch for Switzerland

The home of luxury watches won’t be seeing the Apple Watch any time soon.

According to a Reuters report Apple won’t be able to launch their upcoming smartwatch due to rights issues — much to the delight of Swiss watchmakers I’m sure.

The U.S. tech giant cannot use the image of an apple nor the word “apple” to launch its watch within Switzerland, the home of luxury watches, because of a patent from 1985, RTS reported, citing a document from the Swiss Federal Institute of Intellectual Property.

Switzerland Responds: Tag Heuer making smartwatch with Google

Yup, Swiss watchmaker TAG Heuer is working on a smartwatch with Google and Intel.

Discussion on how, and when, the Swiss watch industry would react to the upcoming Apple Watch has been plentiful — this announcement from TAG Heuer at the Baselworld watch expo marks the first significant big play from a Swiss watchmaker.

Speaking at the Baselworld announcement, TAG Heuer CEO Jean-Claude Biver said this was the “biggest announcement ever” in his some 40 years in the industry, adding that the device would be the “greatest connected watch”.

TAG Heuer detailed that their luxury smartwatch is due to launch by the end of the year.

Read more on the move over at Bloomberg Business.