Apple hopes the Watch will sell just like the iPod did: Seasonally

The Apple Watch has been available to consumers for just over a year now. With that in mind, Apple CEO Tim Cook offered some thoughts on the devices sales pattern so far.

Cook likened the Watch to that of Apple’s once ruling product line, the iPod.

During the company’s Q2 2016 earnings call, Cook professed that the Apple Watch, which is now available in some 60 countries, would see sales seasonality similar to that of the iPod.

Tim Cook

The iPod, during its heyday most often saw annual product refreshes at a September event, with a fall release schedule, resulting in big holiday season sales.

Apple predicts that some 40% of Watch sales will now occur in the fourth quarter (Q4).

Apple hinting that the Watch will follow a similar pattern to the iPod is most certainly true, but is also no doubt worth mentioning as a way to manage expectations going forward.

Apple did not reveal during their latest earnings call how many Apple Watch devices have sold to date. 

Here’s what Tim Cook has said on the Apple Watch so far

Ahead of Monday’s ‘Spring Forward’ event, GigaOM has collected a number of quotes from Apple CEO Tim Cook, highlighting what the man at the top has said publicly about the Apple Watch.

Take a look for a refresher before tomorrow’s event.

Tim Cook wears his Apple Watch in the shower, you can too

According to French site Apple CEO Tim Cook wears his Apple Watch in the shower.

The report states that Tim Cook told an employee at a Berlin-based Apple Store that he wears his Apple Watch all the time, specifically stating “even in the shower“.

This supposed comment from Cook aligns with Apple’s promise that the upcoming Apple Watch will be water-resistant, however goes against more specific comments made by Yahoo Tech journalist David Pogue in September 2014: “Sweating, wearing it in the rain, washing your hands, or cooking with it is fine. Take it off before the swim or get in the shower, though.”

Tim Cook talks Apple Watch at Goldman Sachs conference

Apple CEO Tim Cook spoke at the Goldman Sachs Technology and Internet Conference in San Francisco Tuesday, February 10th.

Cook was asked by Goldman Sachs president Gary Cohn what will make the upcoming Apple Watch different from other smartwatches already available on the market.

In response, Cook mentioned prior Apple products, such as the iPod and iPad, noting how although not first to their respective MP3 player and tablet markets, they made a more profound impact. Cook added that he sees a similar parallel with what’s on offer in the smartwatch market today:

There are several things called smartwatches that are shipping, but none have changed the way people live their lives.

Just like iPad has changed the way you work and hopefully the way you live, and iPhone has done that — we hope Apple Watch will do the same.

Tim Cook highlighted the Apple Watch’s high level of customisation and variety of styles as a key differentiator to competitor devices, declaring that their device “looks fantastic”.

Speaking on a more day-to-day level Cook detailed how he personally uses the Apple Watch, be that interacting with Siri, in the gym to track exercise or as a reminder to move if he sits too long, with the watch ‘tapping’ him on the wrist.

Cook elaborated on this subtle ‘tapping’ action, noting that a number of doctors have expressed concerns over how long people are sitting, calling it “the new cancer”. The Apple Watch is said to be able to schedule reminders ten minutes before each hour to get you up and moving.

The Apple Watch, to begin with at least, will be a companion device to the iPhone, requiring one to be paired to a handset for certain tasks. Cook spoke how these paired devices can compliment each other noting that the Apple Watch is more suited in certain scenarios, such as a meeting where checking your wrist may be more subtle than pulling your phone out of your pocket.

Tim Cook added that one of the bigger surprises for the upcoming Apple Watch will be the “breadth of what it will do”.

A full run down of what was discussed at the keynote can be found over at 9to5Mac.


Apple Watch Release Date

Apple CEO Tim Cook confirmed in a company earnings call that the first generation Apple Watch will start shipping in April 2015.

Speaking to analysts and shareholders Tim Cook said:

“Development for Apple Watch is right on schedule and we expect to begin shipping in April.”

Prior to the recent earnings call Apple only offered a vague early 2015 launch window, with the Apple Watch website stating that the smartwatch was ‘Coming Early 2015’.

This announced shipping window from Tim Cook aligns with the start of a new financial year for Apple.

Other than stating that Apple will begin shipment of the Apple Watch in April no further details were given, such as a range of price points or information on global release plans.

The entry level Apple Watch will start at $349 US dollars when it launches in April.