No Apple Watch for Switzerland

The home of luxury watches won’t be seeing the Apple Watch any time soon.

According to a Reuters report Apple won’t be able to launch their upcoming smartwatch due to rights issues — much to the delight of Swiss watchmakers I’m sure.

The U.S. tech giant cannot use the image of an apple nor the word “apple” to launch its watch within Switzerland, the home of luxury watches, because of a patent from 1985, RTS reported, citing a document from the Swiss Federal Institute of Intellectual Property.

Apple Watch: The iPhone Killer

David Pierce, formerly of The Verge, now at Wired writes about the ‘secret’ history of the upcoming Apple Watch.

The Apple team landed upon the Watch’s raison d’être. It came down to this: Your phone is ruining your life.

Putting aside the clichéd headline, it’s worth grabbing a coffee and sitting down to read this one.

Switzerland Responds: Tag Heuer making smartwatch with Google

Yup, Swiss watchmaker TAG Heuer is working on a smartwatch with Google and Intel.

Discussion on how, and when, the Swiss watch industry would react to the upcoming Apple Watch has been plentiful — this announcement from TAG Heuer at the Baselworld watch expo marks the first significant big play from a Swiss watchmaker.

Speaking at the Baselworld announcement, TAG Heuer CEO Jean-Claude Biver said this was the “biggest announcement ever” in his some 40 years in the industry, adding that the device would be the “greatest connected watch”.

TAG Heuer detailed that their luxury smartwatch is due to launch by the end of the year.

Read more on the move over at Bloomberg Business. 


Apple to offer custom engravings for Apple Watch customers?

French site iPhonote reports that Apple may offer customers the option to have a personalised message engraved on to their Apple Watch.

The rumour, if true, would by no means be unusual. Apple have offered engraving on a number of products in the past, including iPad’s and iPod’s.

Engraving would work well on the rear of the Apple Watch, with the option to possibly remove the existing text (see image) to replace with your own words.

Before its release, Apple Watch wins design award

Although the Apple Watch isn’t available to buy yet, that hasn’t stopped it picking up a major design award.

The upcoming smartwatch was bestowed the International Forum (iF) Design Gold Award in the telecommunications category.

The iF jury chose Apple’s soon-to-be-released watch for the following:

“The idea of combining classic materials such as leather and metal with state-of-the-art technology to create a very individual fashion accessory has resulted in a delightful product offering a holistic user experience.

The Apple Watch scores highly for each design detail and is an altogether extraordinary piece of design. For us, it is already an icon.”

Who designed the Apple Watch?

Designer Denis Nevozhai questions whether Apple’s hire of Marc Newson for ‘special projects’ hints at Newson’s involvement with the Apple Watch project.

Nevozhai shares a series of images of both the Apple Watch and the Newson-designed Ikepod watch, pointing out similarities between them both.

So, Ive, Newson or both?

Note: Nevozhai posted this back in September last year, but I’ve only just came across it. 


NYT: Apple Watch will have power saving mode

A New York Times piece from Brian X. Chen published this past weekend suggests that the upcoming Apple Watch will feature a power saving mode designed to stretch out the devices battery life.

Apple has indicated that the Apple Watch battery will last a full day – something many see as a problem, comparing it to the nightly routine charge required of most smartphones.

Chen’s piece details that one unnamed Apple employee shared details on a unannounced ‘Power Reserve’ feature. The mode is said to run the smart watch on low-energy, only displaying the time on the watch face.

Chen’s piece also looks out how Apple biggest challenge with the Apple Watch lies in front of them: selling them to a supposedly uninterested public.

Gold Digger: Apple Watch may use 30% of global gold supply

According to a report complied by long-running Apple site TidBits the upcoming Apple Watch may use as much as 30 percent of  global gold supplies.

Admittedly the figures are based on several assumptions, such as sales expectations, but they roughly estimate that Apple may end up using around 746 metric tonnes of gold throughout the next year.

This figure is based on Wall Street Journal projections that Apple will produce one million ‘Edition’ watches every month.

The report gives an estimate that some 2,500 metric tonnes of gold are mined annually.